Skip to main content


Sófia - Explorar localização Marketing & Comunicação Tempo inteiro

Descrição da vaga

Company description

Do what you do best!

Or explore what you've never done before!

Work with us. Together we can make a difference.


Many companies, organizations and people together form IKEA. Everyone, idea and solution helps us to be good at what we do - to create a better everyday life for the many people. To make this a reality we need to work together, co-create ideas and allow for the many people to influence and improve our business. And with the many people, we mean you.

Job description

in this role, you will manage, launch, promote and sustain a portfolio of marketing activities for IKEA loyalty customer base, to the agreed standards. You aim to boost customers’ engagement by surprising and delighting them every day.

Areas of responsibility:

IKEA Family Program

  • Grow IKEA loyalty customer base by implementing communication activities based on the company’s commercial calendar and in line with the marketing plan.
  • Generate insights that lead actions for engagement growth.
  • Participate, lead and collaborate with internal and external stakeholders by bringing the voice of the customer to them.
  • Secure IKEA loyalty content in all customer meeting points is up to date.

  • Bachelor Degree in the field of Marketing or relevant
  • At least 4 years of experience in multinational environment in marketing, consumer research, CRM or any relevant experience working on the client side
  • Technical understanding and experience with Microsoft Dynamics 365, E-Mail/SMS/Viber marketing, communication automation and CDPs
  • Track record in delivering customer journey improvement
  • Can use dashboards and databases for developing reports and insights capabilities
  • Have excellent analytical and reporting skills
  • Good understanding of statistics and model generation
  • Foreign languages and level of proficiency: Bulgarian and English: excellent
  • Able to coordinate complex projects and successfully manage tough deadlines across team-external stakeholders
  • Excellent communication, influencing and organizational skills.

More Information

We offer

  • Highly professional and fast working environment.
  • Food vouchers up to 110 BGN
  • Discount in IKEA 15% and Intersport 20%
  • Annual bonus, based on the store’s achievements;
  • Additional health insurance;
  • Holiday vouchers from internal initiatives.
  • Voucher for birth of a child – 100 BGN;
  • Voucher for marriage - 240 BGN;
  • Voucher for child with excellent grades in school – 160 BGN;
  • Voucher for a newly admitted student in university /child of our employee/– 320 BGN .


Be yourself and discover job opportunities at IKEA!

APPLY NOW with a CV in .doc or .pdf format.


What makes IKEA unique, both as a place of work and as a brand, is our shared values ​​and strong culture. Working with us is like working with your friends. Our culture is based on togetherness, enthusiasm and fun. And we are always looking for people who share our positive mood and values.

To create a better everyday life for the many people